Sales Leads
Tailored Lead Generation
i-Exl works with award winning fully integrated communications agency Adfield Group, and together we’ve developed tailored campaigns that will provide you with the sales leads you need to meet your business objectives.
We understand that your needs are unique. However, it is possible to follow a tried and tested format when generating new leads for your business. To tailor campaigns to your specific requirements we incorporate your messages and target criteria to generate the results that you are looking for.
| “Customer retention is a key priority for the Drayton Group and with the market becoming ever more competitive we were looking for new ideas to help achieve our goals. We had used telemarketing agencies before with limited success. Then we ran a trial with the Adfield Group. The trial was a huge success and since their appointment they have played a key part in increasing our retail service hours and MOT’s. We have now grown the number of sites and franchises at which we work with Adfield.” | |
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Keith Caddick, Operations Director, The Drayton Group |
The Process
To take care of your needs we have broken the lead generation process down into a number of deliverable services. This is designed to give you the flexibility you need – tap into any service or take full advantage of a complete lead generation campaign tailored to you and the results you need.
Understanding Your Needs
Understanding your needs is paramount to the success of your campaign.
At an initial meeting with you we look to gain a clear understanding of your business, strategy and objectives and to agree:
- The format and timescale of the campaign
- Profile, quality and volume of data. Acquisition or data qualification requirement
- Format of data
- Criteria for a lead or appointment
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“Lead generation Adfield Group has been second to none. Not only have they maintained this service over a number of years, but our dedicated Telesales Operators are rightly perceived as part of my sales team. Well done.” Gareth Thomas, Sales Manager, BMW Rybrook, Shewsbury. |
Data Analysis
Working to specific criteria and by gaining a thorough understanding of your business and the market/s in which you operate we are able to ensure your database is up to date and cleansed.
Whether working from an existing database, or creating one from scratch you can be confident that we’ll be reaching the right people.
Working from a clean up-to-date data-base will help you to increase market coverage and reduce telephone cold calling and mail-shot costs – maximising the effectiveness of your data and budget.
Mail Shot
Statistics show that direct mail followed up with a telemarketing call is a very effective way to generate leads.
If you don’t have any readily available material you can use our in-house copy writers to produce professional collateral and letters to help you get the best results. We will even take care of the print and fulfilment for you.
Alternatively, we are equally happy to work with your existing materials and collateral, or to simply follow up your own campaigns, whichever suits your requirements.
“I’ve worked with the Adfield team for over 15 years and they’ve always come up with great ideas and delivered on their promises. They’ve got strength throughout the company and you can talk directly to the people working on your account – from management through to copywriters and designers. Why work with companies recycling old ideas when Adfield will create new ones with you?”
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Chris Booth, Vice President EMEA Region, Cargotec |
Follow Up
Each member of our telesales team receives regular sales training by highly experienced telesales and marketing professionals who benefit from experience in some of the most successful organisations in the UK.
This focus and investment in the telesales team is just one of the reasons why Adfield Group has such a low turnover of staff.
Your campaign will have the optimum number of telesales people to drive the results you need. We also train back up staff to cover holiday and sickness to ensure your campaign yields the best results during the campaign period.
Experience tells us that sending an email communication during the campaign period helps with awareness and supports the subsequent telephone call to engage with your prospect audience.
We can help with copywriting or we can work with existing materials and sales messages.
Our broadcast email service has an excellent track record of getting through fire walls and spam filters, helping to increase the success of your campaign and making the most of your budget.
We work with you to understand at which stage of the buying process you wish to take up the lead. This means we can nurture leads for you, organise sales appointments for your sales staff, or simply deliver leads to you.
Trial
We strongly recommend that all new clients engage our services on a trial basis first. The duration of a trial can vary from 4 – 20 days per month.
The purpose of a trial is to:
- Provide you with measurable results
- Establish the number of days resource that will be required
- Set Key Performance Indicators (KPI’s)
- Confirm the quality of data
- Establish the basis upon which a campaign will work
Our Experience
Our experience and tired and tested format enables us to deliver high quality leads. We have bench marked our rates to ensure we’re highly competitive for each of the services we offer, providing you with ROI and real value for money leads.
Working with us you’ll receive leads that are relevant to you – not lots of “possible interest” for you to wade through and further qualify yourself – that would be a complete waste of time, and that’s not what we’re about. If you’re looking for a lead generation partner that you can trust with short or long term campaigns talk to us.
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“Adfield Group gave The MTA the flexibility needed to allow for the changing needs of our business, backed with a guaranteed level of service and support.” Graham Shearsmith, Exhibition Manager, The Manufacturing Technologies Association. |
Call us now on 01787 282228 to discuss how a trial can work for you or email info@i-exl.com. We look forward to hearing from you.
