The Essentials (sales & marketing)
At £29.99 +vat per month or £179.99 +vat for a one year subscription this is a great value package of 28 videos dedicated to essential sales and marketing skills that will help you to win more business quickly. The package includes;
Marketing Essentials, Digital Marketing Essentials, Sales Essentials and Telemarketing. (full details below)
See a sample of Marketing Essentials here.
These videos will give you a grounding in everything you need to know to be able to; market your business on-line and off-line, make your marketing really work for you to achieve return on investment (ROI), make great sales and win new business.
If you have little knowledge or experience of these subjects this great value package is perfect for you.
The videos are produced by experts with over 20 years of experience in these areas who are actively involved in sales, marketing and telemarketing activities day to day. You will learn about tactics and strategies that are proven and they work across all sectors.
Our guarantee
Our videos are fully guaranteed – if you don’t benefit from these courses we will give you your money back – as outlined in our terms and conditions.
If you’re looking for ways in which you can promote your business successfully and win more business these videos will provide you with the practical “how to” do that are jargon free, very easy to understand and follow.
So, what do you get?
All of the videos average 10 minute running time and have been produced so that you will;
- Have a good understanding of the subject
- Be able to put the tactics into practice quickly and make a positive change your business
- Achieve fast return on investment (ROI)
You will get the most out of the courses if you watch the videos in order, however, they have been produced so that you can tap into topics as you wish.
Course details.
| Marketing Essentials – 6 videos | |
| Session 1 | Session 2 |
| What marketing is | Calculating how many leads you need |
| What marketing activities are available to you | Making your marketing messages compelling |
| Setting SMART objectives | Features vs benefits |
| Marketing power words (that make people buy) | |
| Session 3 | Session 4 |
| Understanding your market | The Data Protection Act (DPA |
| Standard Industry Classification (SIC) Coding | The Preference Services |
| Planning your contacts list | Calculating how many records you need |
| The decision making unit (DMU) | Building lists |
| Managing your data | |
| Session 5 | Session 6 |
| Lead generation | Affiliates, e-mail campaigns, |
| Qualifying leads | Exhibitions, advertising, PR |
| Marketing activities that are right for you | Telemarketing, Local radio, |
| Marketing on-line | Networking |
| Web optimisation | Branding |
| Digital Marketing Essentials - 10 videos | |
| Session 1 | Session 2 |
| Growth in internet usage | Integrating the internet with your marketing strategy |
| Customer expectations | Does your website do what you want it to? |
| Business opportunities on-line | Making your website work for search engines |
| The success of your website | |
| Web analytics | |
| Session 3 | Session 4 |
| Domain names | Managing content |
| DIY publishing or bespoke? | Taking payments |
| Managing a bespoke website project | Processing orders |
| Session 5 | Session 6 |
| Search engine optimisation (SEO) | More SEO |
| How search engines work | Integrating key words in to your website |
| Key word research | |
| Session 7 | Session 8 |
| Working with an SEO company | Tips for writing Google adverts |
| Pay per click marketing (PPC) | |
| Session 9 | Session 10 |
| Advanced strategies for finding customers | Social media |
| Sales Essentials – 6 videos | |
| Session 1 | Session 2 |
| How you present yourself | Identifying your prospects |
| Your motivation | Why people buy |
| Knowledge of your products or services | Features and benefits |
| Having integrity and being trustworthy | Power words (that make people buy) |
| Session 3 | Session 4 |
| Appointment setting | Understanding the sales process |
| Qualifying | To pitch or not to pitch? |
| Managing a meeting | Proposals |
| Fast tracking rapport | |
| Session 5 | Session 6 |
| Handling objections | Closing the sale |
| Every single objection you might come across | The sales process |
| Managing your target | |
| What the most successful companies do | |
| Telemarketing – 6 videos | |
| Session 1 | Session 2 |
| What is telemarketing? | How to outsource telemarketing |
| Where telemarketing adds value | How to set up your own telemarketing department |
| What telemarketing can be used for | |
| Advantages and disadvantages of in-house telemarketing | |
| Session 3 | Session 4 |
| Calculating how much data you need | Recruiting and managing staff |
| Conversion ratios | Systems and infrastructure |
| Session 5 | Session 6 |
| Maximising your success | 6 stages of an appointment making call |
| Planning, structuring and scripting your call | How to get past the gatekeeper |
| Close for an appointment | |
| Scripting key phrases |
Improving your business skills is just a click away – we’re ready when you are, subscribe NOW.
